Balashi Chill, Launch Party

Balashi Brewing of Aruba put on quite a show for the launch of their new beer, Chill. There were two bands, food, and of course, beer. All this was set up on top of a sandy beach spread out near the high rise hotel area. Below you can see the Tsunami Band playing away to a huge crowd.

Here are some photos of the hospitality tents.

Naturally, Coca-Cola was on hand for those seeking non-alcoholic refreshment.

And check out all that sand that was trucked in to create a dance area for those swinging to the music.

Everyone enjoyed themselves, and by what was said, Chill will be a big success. During your next visit to Aruba, you’ll have to give it a try. Rumor has it, Chill contains on 90 calories so it won’t explode your waistline. I’d like to extend special thanks to Brad and Lori for the personal invite. It was great to see you both and I appreciate the warm hospitality.

Bon dia.

Published in: on February 14, 2011 at 12:30 pm  Leave a Comment  
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America’s Oldest Brewery

America’s Oldest Brewery is that of D.G. Yuengling and Sons of Pottsville, Pennsylvania. So what does this have to do with The Bent Page? Well, as readers know, I’m more of a whiskey drinker. However, in the course of story research for Bonk’s Bar, I spoke with dozens of people about their preferences among the multitude of beer brands available. Many of them commented that they liked Yuengling. Furthermore, Yuengling reaches out to its local community with a number of programs that keep a civil society together. They deserve a lot of credit for that.

I grew up one county away from Yuengling’s brewery and remember Yuengling Beer as a “local” brand. Over the years, Yuengling has expanded their reach to much of the Eastern Seaboard and continues to grow throughout the near south and so on. They’ve purchased a brewery in Florida, built another one in Pennsylvania and seemed poised to continue their expansion with quality products the beer-drinking community enjoys.

yuenglinglogoeagle

Furthermore, I have another book that I toy with from time to time, called Big Iron. It’s based on a short story I wrote called Big Iron Holiday. I mentioned it before, but here’s a recap: two friends reunite after the First World War. One is a wreck forman on the Pennsylvania Railroad, the other a car salesman turned pilot. The story follows their lives up to D-Day in World War II. Anyway, during the first half of the Twentieth Century there were many more “local” brands of everything from beer to potato chips to bread. This was before the biggest conglomerates took hold. So, Yuengling Beer would naturally be among the beverages consumed by these characters as much of the story happens in Schuylkill and Carbon Counties as well as in Philadelphia. Thus, that’s why Yuengling shows up here on The Bent Page. (Not to mention that American Eagle with his talons on the beer keg is flat out “cool.”)

My hat is off to any business than can not only survive but prosper for nearly 200 years. There aren’t many that can claim that title. Do you know of any? Post a comment if you do.

Published in: on March 27, 2009 at 12:23 pm  Comments (1)  
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